Graphic designer and brand architect operating at the intersection of fashion, music, and visual culture. Co-founder. Creative director. In-house designer. All at once.
I'm Aish Madaan — a graphic designer and brand architect who builds identities that carry weight. Not generic work. Not safe work. Work that makes people stop and feel something shift in their chest.
My design language is raw, editorial, and unapologetically Gen Z. Every logo, every identity, every campaign I deliver is built with cultural precision — rooted in the same spaces as fashion, music, and subculture, designed to dominate whatever space it enters.
I think in systems, not just aesthetics. When you bring me in, you don't get surface-level delivery. You get a creative who reverse-engineers what your brand needs to feel like, then builds the entire visual universe around that feeling.
I've worked across brand identity, social media, editorial, 3D, motion, print, and AI-assisted design. I've led creative direction on brands from the ground up. I've built identities people actually care about — not just logos people forget.
Not a fashion brand. A position. A state of consciousness translated into physical form for the first time. Rooted in Vedic philosophy — turiya, khumari, the fourth state. Drop 001: a single ungendered leather pant. The first word. Everything follows.
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Co-Founder · Lead DesignerInfluencer agency. Working as in-house designer — building visual identity systems, campaign graphics, and content design for the creators and brands under the FILE 01 umbrella.
Designer